Privacy Policy

01General Provisions

1.1. This Privacy Policy explains how SPECTRALSOFT LLP, a limited liability partnership registered in England and Wales under registration number OC442026, with its registered office at Stoney Works, 8 Stoney Lane, London, SE19 3BD, United Kingdom ("Dressie", "we", "us"), collects, uses, stores and protects personal data when users access the website https://dressie.uk and its related pages (the "Website").

1.2. Dressie acts as the Data Controller in relation to personal data processed through the Website, including the free virtual try-on functionality, demonstration requests and other interactions with Website visitors.

1.3. We process personal data in accordance with the UK General Data Protection Regulation ("UK GDPR"), the UK Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation ("EU GDPR").

1.4. This Privacy Policy does not govern personal data processed by Dressie on behalf of third-party online stores using our commercial SaaS service. Such processing is governed by the relevant store's privacy information and the applicable Data Processing Agreement.

02Personal Data We Collect

2.1. Depending on the Website features used, we may collect the following personal data:

• Virtual try-on data: photographs uploaded by users, AI-generated images and try-on history.
• Fitting information: height, weight, gender, body measurements and other fitting parameters voluntarily provided by users.
• Technical data: IP addresses, session identifiers, device and browser information, technical logs and similar data required for operating and securing the Website.
• Contact information: names, email addresses, telephone numbers, company names and information submitted through the Book a Demo form or other communication channels.
• Cookies and analytics data: information about Website usage collected through cookies and similar technologies, where applicable.

2.2. We collect personal data directly from users, automatically during their use of the Website and, where applicable, from business contacts acting on behalf of their organisations.

2.3. Providing a photograph is voluntary. Users may access general Website information without uploading photographs. However, certain virtual try-on functions require an uploaded photograph or the selection of a sample model.

03Purposes and Legal Bases for Processing

3.1. We process personal data for the following purposes:

3.2. Where processing is based on consent, users may withdraw their consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

3.3. We do not use photographs uploaded for virtual try-on for Dressie's own advertising or independent AI model training.

04Virtual Try-On and AI Processing

4.1. When a user uploads a photograph, Dressie processes it to generate an image showing the selected clothing items on the user.

4.2. To provide this functionality, photographs and necessary related information may be transmitted to Google AI services through API integrations.

4.3. Google AI services process the submitted information for image generation in accordance with the applicable contractual data protection terms.

4.4. Original photographs, generated images and try-on history may be stored to allow users to access their results during the applicable retention period.

4.5. Users can withdraw consent and request deletion of their photographs and generated images using online deletion or by contacting us at hi@spectralsoft.com.

4.6. The virtual try-on functionality uses automated image generation. It is not intended to make decisions that produce legal or similarly significant effects concerning users.

05Data Retention

5.1. We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

5.2. The following retention periods apply:

• Uploaded photographs, generated images and try-on history: 30 days from collection or creation, unless deleted earlier.
• Book a Demo requests and related correspondence: 12 months following the last relevant communication, unless a longer period is necessary for an ongoing business relationship or legal obligation.
• Technical and security logs: 30 days, unless a longer period is reasonably necessary to investigate security incidents or comply with legal obligations.
• Cookies: for the periods disclosed in the Website's cookie information or settings.

5.3. Personal data is deleted or anonymised when the applicable retention period expires, unless continued retention is required by law or supported by another applicable lawful basis.

06Sharing Personal Data

6.1. We may share personal data with service providers acting on our behalf where necessary for the purposes described in this Privacy Policy, including:

• Google AI services for image processing and generation;
• hosting and cloud infrastructure providers;
• website operation and technical support providers;
• email and business communication services;
• website analytics providers, where used and disclosed in the Website's cookie information.

6.2. We require processors acting on our behalf to process personal data under appropriate contractual data protection obligations.

6.3. We may also disclose personal data where required by applicable law or a legally binding request from a competent authority.

07International Data Transfers

7.1. Personal data may be processed in the United Kingdom, the European Economic Area and other countries in which our authorised service providers operate.

7.2. Where international transfers are subject to restrictions under applicable data protection law, we implement a valid transfer mechanism, such as applicable adequacy regulations or decisions, appropriate contractual safeguards or another legally permitted mechanism.

7.3. Users may request further information about applicable international transfer safeguards by contacting us at hi@spectralsoft.com.

08Cookies and Similar Technologies

8.1. The Website may use cookies, pixels, local storage and similar technologies to support its operation, maintain user sessions, remember preferences and analyse Website usage.

8.2. Technologies necessary for the operation and security of the Website may be used without consent where permitted by applicable law.

8.3. Where consent is required for analytics, advertising or other optional technologies, such technologies will be used only after the user provides valid consent.

8.4. Users may manage their preferences or withdraw their consent through the Cookie Settings available on the Website.

8.5. Information about the cookies and similar technologies used, their purposes, providers and storage periods is available in Cookie Settings / Cookie Information.

09Data Security

9.1. Dressie implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss and destruction.

9.2. Such measures include protected data transmission, access controls, restrictions on access to stored information and procedures for managing security incidents.

9.3. Access to personal data is limited to authorised persons and service providers who require it for legitimate operational purposes.

10User Rights

10.1. Subject to applicable data protection law, users may have the right to:

• obtain information about and access to their personal data;
• request correction of inaccurate personal data;
• request deletion of personal data;
• request restriction of processing;
• object to processing based on legitimate interests;
• request portability of personal data, where applicable;
• withdraw consent at any time.

10.2. Users may exercise these rights by contacting Dressie at hi@spectralsoft.com.

10.3. We respond to requests within the time limits established by applicable data protection law. We may request reasonable information necessary to verify the identity of the person making a request.

10.4. Users also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk or, where applicable, with a competent supervisory authority in the European Economic Area.

11Contact Information

Data ControllerSPECTRALSOFT LLP

Registration NumberOC442026

Registered AddressStoney Works, 8 Stoney Lane, London, SE19 3BD, United Kingdom

Privacy Contacthi@spectralsoft.com

EU RepresentativeElena Babchenkova

Addressul. Krzywińska 25, 03-324 Warszawa, Poland

Emailhi@spectralsoft.com

For any questions regarding the processing of your personal data or the exercise of your rights, please contact us using the details above.

12Changes to This Privacy Policy

12.1. Dressie may update this Privacy Policy to reflect changes in its services, personal data processing activities or applicable law.

12.2. The current version will be published on the Website with the date of its latest update. Where legally required, we will provide additional notice of material changes.